Med MentoRx
Med MentoRx is a multimedia project that amplifies the voices of physicians of color and gives students of color insight into navigating the medical field without compromising their cultural identities. A major goal of Med MentoRx is to inspire students and medical professionals of color to connect and establish meaningful and mutually beneficial relationships rooted in the spirit of mentorship. The identity was designed to visualize the significance of mentorship and empowerment to the brand and convey the genuine and approachable brand personality.
Scope of Work: Visual Identity Design, Brand Strategy, Social Media Assets & Strategy
Notes on the design:
The logomark was created to symbolize a mentor-mentee relationship, depicting the mentor looking over the mentor while the mentee is receiving guidance with open arms. The mentor’s body is depicts the shape of an “M” as well as the v-neck silhouette of a white coat and nurse scrub, two markers of medical professionals.
The sans serif font was chosen for this identity as it’s both modern and professional.
The main colors in the color palette were selected as blues are commonly used within the medical field because of its association with credibility, trust, and knowledge while purples are commonly associated with ambition and wisdom.
I created an alternate badge logo that can easily function as a sticker or pin. Med MentoRx's target audience is university students, a group that commonly place stickers of brands and organizations they appreciate and admire on their laptops.
Along with the creation of a logo, I designed the cover for the Med MentoRx podcast. The Med MentoRx founder asked for a cover that depicts his likeness in a pixel art style, signifying his experience navigating the medical field as a young Black man who stays true to his personality and cultural identity & expression.
As part of this project, I developed a plan with the founder of Med MentoRx to create merch, such as mugs, that can be gifted to guests on the podcast series or people who support and donate to the project. On this mug, is an alternate version of the logo that also includes the project's slogan, "Inspire by Example."
Med MentoRx will soon expand to video content on YouTube. I worked with the founder to develop a strategy to maintain brand consistency as he plans this expansion. I also created several assets to display elements of the brand identity across different platforms.