What A Vibe
What A Vibe is a collective of friends dedicated to fostering community by hosting intimate events and gatherings throughout the New York City area. The goal of this project was to represent the group's energetic and lively personality while creating a timeless, adaptable design that can be built upon as the group grows and expands its offerings in the future.
Scope of Work: Visual Identity Design, Brand Strategy, Social Media Assets & Strategy
Alternate logo design, using the full name of the collective.
Along with the brand refresh, I worked with the collective to create promotional materials for events, including this pajama party, inspired by the House Party film series.
Alternate logo design, using just the letter W. This was creating for use in situations where the full logo would not be easily legible.
A major goal of the project was the design a logo and brand identity that can be used to create merch that their target audience would be interested in.
Alternate logo design, using the acronym WAV.
Social media is a major tool for WAV to reach their audience. I worked with the collective to create several social media assets and develop a strategy to present a clear and consistent brand voice and personality.
With the goal of hosting a large variety of events, WAV needed a logo that was adaptable enough to not look out of place when promoting any of their offerings.
To build brand awareness quickly, WAV needed a design that would look intriguing and noticeable on branded merchandise, such as drink and shot glasses.
A promotional flyer for an event collaboration.